One of the biggest perks of being in the courtyard at Al Quoz is the closeness to Tribe. Being inside is quite an experience. We fell in love with the walls. The display is on point. It has a boho chic vibe, which we love of course but it’s not your average boho chic- it’s got pieces that will truly transform the look of any space in your home. We got a chance to talk to Jo- the founder of Tribe to learn a bit more about her baby.
1. Can you tell us a little bit about yourself? When was tribe created and what was the thought process behind naming your shop tribe?
Following a career as senior creative in the design/advertising industry and working on corporate branding, I took a creative leap developing property and honing my interior design skills. I bought numerous derelict properties and turned them into beautiful light-filled homes with plunge pools, indoor trees, vaulted ceilings, sunken tv rooms and crafted each feature from kitchen tiles to barn doors. This has naturally paved the path into sourcing pieces that I love and developing furniture and homewares with artisans both locally here in Dubai and around the globe.
2. When I came to the shop at the courtyard in Al Quoz your shop manager told me all the pieces are handcrafted and brought from different parts of the world. Can you elaborate a bit more on that?
Tribe represents my passion for handmade, organic and sustainable goods. I love sourcing products, meeting with the artisans and supporting the continuation of these timeless skills. Ethical trade is the core of my business principle. It must be good for the environment, good for the artisan and good for the community.
3. What do you think makes your brand stand apart from the rest?
The growing trend in sustainability pleases me personally and I love the influence this positive support is having on design. I saw the opportunity to have a new point of view and like myself, found that people were looking for something unique, a more relaxed, elegant, chic/casual feel that reflects and works in harmony with our amazing coastal environment of Dubai.
4. What is the most exquisite handcrafted piece so far?
We are so proud to represent wonderful brands and initiatives such as MUD Chandaliers and Armadillo & Co. A&Co Rugs are 100% hand-made, sustainable and Certified Fair-Trade. This company provides employment for their ‘family’ of over 1,500 weavers and sustains an industry of ancient craftsmen. It also supports education and local schools in their weavers villages, has built more than 16 schools and builds a brighter future for children in these underprivileged communities. It is certified Kaleen which is the commitment that no child labour is used in the making of these rugs.
5. What's on your wish list for your brand for the future?
Tribe now offers a styling service, home consultations, mood boards and design briefs for residential and commercial projects. Our bespoke services allow us to custom make furniture of our client's dreams. Our original studio, in Lexus Building next to Dubai Garden Centre, is now open appointment for trade and retail clients to view latest collections and a full display of our beautiful fair-trade Armadillo & Co Rugs.
6. Is there anything exciting coming up specifically for the Courtyard shop?
Our new collections of retro rattan chairs will have you going weak at the knees. They are all hand crafted and suit our lifestyle perfectly.
We also organise seasonal workshops with artists and designers to give the opportunity for like-minded people in the community to meet and share their experiences.
7. What prompted you to open up at the Courtyard?
Our beautiful light filled shop with gorgeous architectural features was literally love at first sight and the opportunity to become part of 'the collective' with such an amazing array of independent, owner-operated stores was just an absolute dream come true. With so many events functions and designer markets in the pipeline for The Courtyard, we couldn’t be happier with our new location.
8. What do you love about flowers from Bliss?
My mum sent me flowers for the opening of my new shop at the Courtyard last week and when i saw them I actually burst into tears because they were so incredibly beautiful. The smell of them took my breath away and they were the most beautiful selection.